Download free Investigating The Golf GTI - ‘The People’s Porsche’ Reference Manual.pdf

The success story of the Volkswagen Golf GTI. The cult surrounding the cars is described, factors contributory to its expansion are proposed, and the possibility of its recreation examined.

The first chapter describes Giorgio Giugiaro’s work with Volkswagen, and details the design proposal that would become the first Volkswagen Golf. The ‘Sport Golf’ team are introduced, and their extra-curricular work which would define not only the first Golf GTI, but all its subsequent rivals, is detailed.

The second chapter looks back at Volkswagen’s unsteady beginnings. It particularises those factors inherent to the company’s constitution that enabled them to succeed, and highlights how Volkswagen nurtured their unusually loyal customer-base.

The third chapter looks at the success of the first Golf GTIs, and illustrates the prestige they bestowed upon the rest of the range. The careful introduction of an evolved ‘Mark Two’ Golf GTI is exposed, and changes to the model are explained.

Chapter four looks to the ‘Eighties’ to explain the cult. It highlights the changes made to the GTI range to pander the generation, and evaluates the power of image within advertising.

The final chapter ranks and orders the facts discussed. Factors intrinsic to the car’s success are evaluated and lessons are extracted in an attempt to define a re-workable formula of merit to a designer or product planner of the late nineties.

This outstanding pdf ebook was written by Daniel Mohacek. Table of contents:

* Introduction: Can lessons be learnt from the Golf GTI?
* Chapter One: Giorgio Giugiaro and the ‘Sport Golf’
* Chapter Two: Volkswagen’s uncertain beginnings
o Volkswagen’s development in the United States
* Chapter Three: The new Golf ‘GTI’
* Chapter Four: Cult Credentials
* Chapter Five: Steps to success
o Volkswagen’s constitution
o The Eighties environment
o The high volume Golf
* Bibliography:
* Internet Sources:

Figures and Illustrations:

* The Volkswagen-Porsche ‘Tapiro’ concept
* The Giugiaro designed Alfa Romeo ‘Alfasud’.
* The 1972 ‘Folded Paper’ Lotus Esprit.
* A secret prototype Golf model from 1969.
* The Giugiaro designed 1980 Fiat ‘Panda’
* The Giugiaro designed 1979 Lancia ‘Delta’
* The Giugiaro designed 1983 Fiat ‘Uno’
* The 1973 Volkswagen ‘Passat’ - B1
* The 1974 Volkswagen ‘Scirocco’ - MK1
* The 1974 Volkswagen ‘Golf’ - MK1
* The 1976 limited edition Golf ‘GTI’
* The 1982 MK2 Golf GTI
* Golf GTI 16-Valve
* A 1990 ‘Big Bumper’ Golf GTI
* The ‘Motorsport’ Golf Rallye
* The Golf GTI G60
* The Golf VR6 The 1999 Polo GTI

Download free Investigating The Golf GTI - ‘The People’s Porsche’ Reference Manual.pdf (39 pages pdf file, 1 MB).